Red sparrow plot explained12/28/2023 If the trailer does not draw people in, then no one will want to watch the movie. The trailer is the most important part of promoting a film. Bartsch and Mares found that movie trailers exaggerated the level of violence within the movies being previewed, presumably because the creators believed that doing so would enhance the film’s appeal (Barstch and Mares 957). As seen in the two-and-a-half-minute trailer, the major scenes of rape, torture, murder, and sex are being shown while a voice over of characters lines are played. In fact, the title of the Forbes magazine review for the movie is, “Jennifer Lawrence’s Refreshingly Adult ‘Red Sparrow’ Offers Lots of Sex and Violnce.” Although ratings creep did not occur in this film the theory that sex and violence sell greatly applies to the promotion of this film. In the case of the film, Red Sparrow, the movie received a well warranted rated R for its extreme violent scenes of torture, murder, and rape. By creeping adult content into PG 13 movies that sell to a wider audience, film makers are able to sell more tickets to their movie and in turn earn more money. The purpose of this is that PG 13 movies, as previously mentioned, receive the most views because they are inclusive to the most amount of people where as rated R movies exclude all people 18 and younger. Suddenly adult content, mainly violence and sex, are creeping into movies that would have otherwise been R rated (Barranco et al 81). This is primarily due to a new phenomenon of film rating called ratings creep. This is found to be true especially in PG 13 movies as PG 13 movies allow for the largest range of audience for a mature content film. One of the main reasons why film makers choose to create violent content in their movies is because violence, just like sex, sells. More specifically we will look at these reasons through the lens of the film Red Sparrow. Therefore, we will look at the reason that film makers incorporate extreme violence in films and how they intend for it to be received by their audience. If the violence makes us feel something like reason two states, then it will work further to test our beliefs and values. This ties into the final reason that film makers incorporate violence into their film which is to justify and test our beliefs and values. The second reason violence is incorporated into film is to make viewers have a reaction and to make them feel some way about they are viewing or for the purposes of “meaning making” (Bartsch and Mares 957). Violence and sex sell tickets because people want to see things that they would not be privy to in real life. Whatever the effect that violence has on its viewers, there are reasons why film makers incorporate them into their film. For others the sight of violence is something gory and traumatic. Some have become so used to the sight of these images that they have become desensitized to the sight of violence. It shows itself in our video games, social media, tv and movies. Violence in media has become more and more prevalent in daily media as the years go by. © Copyright 2018 Alessia Savino, Ryerson University
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